Case Studies
Dunkin’
Dunkin’ partnered with Send Me a Sample in the US to launch the new ready-to-drink coffee in a can - Shot in the Dark. A special, 24 hour campaign that saw 10,000 US consumers request a sample in just one day, with a data opt-in of 56%.
Clarins for men
Clarins teamed with Send Me a Sample to drive customer acquisition for the ClarinsMen range. 100% redemption in just days, an opt level of over 40% and a follow-up email open rate of 34%
Diet Coke
Diet Coke worked with Send Me a Sample to help launch the new Exotic Mango flavour variant. Supported with TV media, this campaign achieved a record with over 500 consumers requesting a sample every minute!
Butterfinger
Leveraging a significant YouTube media campaign, Butterfinger launched it’s brand new and improved tasting bar to the US with Send Me a Sample. Consumers from all 50 states requested a free sample, allowing Butterfinger to be trailed right across the country.